AP Touring chooses Kepion to better track marketing effectiveness

By Emily Jordan - Updated August 31, 2018

Seattle, WA (Monday, 3rd October, 2016) – Australian Pacific Touring Pty. Ltd. (APT), the chief provider of touring and cruising services in Australia and New Zealand has signed on with Kepion software to bolster marketing planning for multiple markets and channels. The company offers ocean and river cruising, coach travel, rail travel, adventure, air safari, and short break touring services in various holiday destinations, including Australia, New Zealand, North America, Europe, Canada, Alaska, the Russian Federation, Egypt, Scandinavia, China, Vietnam, Cambodia, and Laos. The company was founded in 1927 and is based in Melbourne, Australia.

For APT, Kepion provides an end-to-end marketing planning and analytics platform rendering an integrated environment that aligns data between CRM, ERP and their other financials systems. APT can track plans against budgets, yield a real-time GANTT view of marketing activity, and can decipher this information by key segments like product, market, promotional channel and media type. The use KPIs renders at-a-glance comparative performance to previous year performance and targets of the cost effectiveness of lead and revenue generation. Kepion grants APT an unprecedented insight into marketing effectiveness, enabling multiple teams to better collaborate and priorities marketing initiatives.

About Kepion on the Microsoft BI Platform

Kepion (www.kepion.com) delivers global corporate performance management software (CPM) based on Microsoft’s technology across the North & South America, Australia, Europe and Asia. Companies, which include some of Microsoft’s top enterprise customers, have adopted Kepion Planning as their global budgeting and financial forecasting software.

Since Kepion is built on the Microsoft Business Intelligence platform, customers are able to plug their own Microsoft BI tools directly to Kepion for reporting and analysis.  Kepion business performance management software allows business users to easily enter their targets for company-wide strategic plans, top-down & bottom-up budgeting and continuous fiscal & rolling forecasting, all within a single, easy to navigate web interface environment.

About Kepion

Kepion delivers performance management solutions for the office of finance. Kepion is built on the Microsoft BI platform powered by SQL Server. Kepion provides an entirely web-based planning solution founded on the principle “Simply Flexible: Providing simple access & navigation to your needed information, combined with a fully flexible platform to build solutions that fit around your key business functions”.

For more information, please visit our website at www.kepion.com or email us at info@kepion.com

The announcement of a customer’s selection of Kepion software is not necessarily indicative of the timing of recognition of revenue therefrom or the amount of revenue for any particular period. In addition, in many cases Kepion’s software must be successfully implemented and deployed to enable the customer to achieve its business objectives. The announcement of a customer’s selection of Kepion software